Attend College free essay sample

Attend College BY Rashad2009 The Decision to Attend College When making decisions that could possibly change your life, a lot of thoughts are processed through your mind. When making the call to attend college you may ask yourself many questions. These questions may include why you are attending college, what do you hope to gain from the experience, what possible challenges you may encounter and solutions, what actions will you take in order to be successful, and what personal qualities or skills that make you suited for studying in a technical age. Recently I have made the decision to attend college, doing so has encouraged me to answer these questions for myself. There are many reasons why I am attending college. However, I am only going to address my main motives. One reason why I have enrolled in college is the opportunity to further my knowledge. I believe that knowledge is the key to success. We will write a custom essay sample on Attend College or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I say this because most career Jobs in modern society request that you have at least a bachelors degree to get hired on at an entry level position. I reasonably believe the perspective of Corporate America is that an educated individual will function more fficiently than an uneducated one. Also, attending college will prepare me for a rewarding career in law enforcement. I plan on Joining a federal law enforcement agency and the criteria states that personnel must posses a bachelors degree as a minimum. Getting the career in federal law enforcement means I will be able to support my family in the future. Supporting them with a source of income from a career I am passionate about and enjoy will make my family and I happy. For example my mother supported three children on her own and she loved what she id so that aided in the amount of happiness present inside our home. One thing I would like to gain from going to college is a degree. I know that may seem obvious but I have met people in my past that have gone to college but decided not to continue at one point or another. A degree will give me a great sense of accomplishment. The idea that I have worked hard to earn something I wanted and needed would be unexplainable, like the feeling I had when graduating high school. Making the decision to attend college has already made my family proud and I would ike to continue to do that. One thing in particular I would like to gain from attending college is future Job security. As I stated previously most career Jobs require that you have a bachelors as a minimum. With education under my belt it will help me acquire a career with Job security in the future. There are several possible challenges that could get in my way of attending college. My current schedule happens to be a possible challenge. I already have a lot on my plate and now I am adding school. I currently employed at a Job that demands ourteen to sixteen hours a day and advance Job knowledge training. My solution to this problem will be time management. I will create and adhere to a schedule. A schedule will allow me to stay organized and harbor me from feeling overwhelmed. My lack of priorities may also be a challenge. Occasionally, I tend to focus on the things I desire and set aside things I need. My solution is to prioritize my life. I will differentiate between needs and wants then prioritize as needed. I may actually is more important. Another possible challenge of mine is misunderstanding ssignments. At times I find it difficult for me to grasp a concept if it is not stated explicitly. I tend to over think different assignments. My solution will be to seek help and guidance when I have doubts. I will accomplish this by contacting my instructor for clarification as needed. Personal qualities and skills I have that make me suited for studying in a technical age are proficiency with computers, perseverance, and I am aware of what is available. I have been to school for four years studying computers, from computer engineering to computer programming. Taking an online class in a technical age takes some knowledge in computers in order to operate efficiently. I believe I know enough in order to keep the headaches away. Also perseverance plays a big role in my life. I do not stop unless I have completed a task. If I am unsuccessful I continue to try until a desired outcome is reached. I am also aware of the abundant amount of resources that technology provides. One in particular, the internet. The internet is an enormous database of knowledge and resources. Making the decision to attend college is an important milestone in life. It is the point where you begin working towards something that is not given to you but is earned. You may have doubts about college, but a goal is what keeps us progressing through life. If college is your goal to achieving a degree and to ultimately attain the career of your dreams you may want to ask yourself the some questions questions. Answering these particular questions have given me more insight to where I am going and the steps I will take to get there. I know feel more comfortable with the idea of college, and I will strive for that degree. References

Top 10 Highest Paying Nursing Jobs

Top 10 Highest Paying Nursing Jobs if you’re going into nursing for the money, you are probably not choosing a career for the right reasons. still,  knowing what salary to expect can definitely help you plan your career. across the field of medicine and across the country, salaries can vary based on location and experience factors, but scrubsmag has rounded up the available data for you to consider. according to the u.s. bureau of labor statistics, the top pay group for nurses includes nurse anesthetists, nurse midwives, and nurse practitioners (median salary $96,460, and the top 10% of earners can receive as much as $161,030). payscale.com reports the following stats and averages:  1. nurse anesthetistmedian  total annual salary*: $133,115 total salary annual range*: $83,449–$185,065 median hourly rate: $69 hourly range: $30.09–$95.05  2. psychiatric nurse practitionermedian total annual salary: $90,376 total salary annual range: $71,109–$127,386 median hourly rate: $50 hourly rang e: $35.66–$80.21  3. adult nurse practitionermedian total annual salary: $88,199 total annual salary range: $75,016–$114,185 median hourly rate: $46 hourly range: $35.86–$60.23  4. certified nurse midwifemedian total annual salary: $86,013 total annual salary range: $69,564–$109,650 median hourly rate: $45 hourly range: $36.21–$54.63  5. family nurse practitionermedian total annual salary: $84,239 total annual salary range: $69,705–$110,359 median hourly rate: $44 hourly range: $34.86–$58.26  6. nursing directormedian total annual salary: $83,029 total annual salary range: $56,340–$122,462 median hourly rate: $37 hourly range: $24–$55.30  7. clinical nurse specialistmedian total annual salary: $81,305 total annual salary range: $61,674–$117,969 median hourly rate: $40 hourly range: $29.94–$63.96  8. clinical nurse managermedian total annual salary: $75,965 total annual salary range: $53,845†“$100,567 median hourly rate: $33 hourly range: $22.88–$45.26  9. registered nurse supervisormedian total annual salary: $65,854 total annual salary range: $48,761–$89,544 median hourly rate: $29.87 hourly range: $22.94–$40.66  10. charge nursemedian total annual salary: $65,265 total annual salary range: $47,670–$85,918 median hourly rate: $29.04 hourly range: $22.40–$39.06

The early and modern views of human variation Essay

The early and modern views of human variation - Essay Example The primordial view on human variations explains that races emanate from past anthropological connections. Cavalli-Sforza (pp.54) argues that in the past, color was the only form of distinction that humans understood. For instance, the Egyptians are a notable group of people who distinguished humans on the basis of their color. According to them, all the people who came from the east were yellow, whites from the north and blacks from the south. Other analysts from the past argue that, races emanated from climatic changes that affected the skin color of many individuals. With the changes in climate, human beings began evolving into different races, in regards to the characteristics in their respective milieu. On the other hand, modern analysts argue that human characteristics can be discussed through a study of biological characteristics of the individuals. The innate characteristics of individuals cannot be alienated from the biological make up of these individuals. There is a great likelihood that race is linked with color, that is biologically oriented. On a social view, race has been indicated to be biologically real (Stringer, pp.566). It is through race therefore, that societies have been categorized into various groups. In as much, that primeval analysts argue that race is not real, modern analysts believe that racism is inborn just like intelligence. As time progressed, the views of anthropological researchers changed a great mile. With time, taxonomies were discovered which explained the human varieties through biological determinism. Stringer (pp.570) argues that the clinical model is the best approach towards understanding of race. This model describes the genetically inherited attributes in individuals. This model discusses the factual nature of variations in biological characteristics, inclusive of color variations. Essentially, modern analysts argue that human variations are resultant from

Microsoft updates Essay Example | Topics and Well Written Essays - 250 words

Microsoft updates - Essay Example a. Windows Memory Diagnostic which scans the memory of the computer for errors. It is mostly applicable when a computer freezes abruptly, after RAM modules have been altered or after one upgrades the system. b. System Image Recovery is the other tool used when one wants to restore the system image. It is mostly applicable when other tools have failed to restore the system to its optimal functioning. Its only failure is that once it is used, it can only restore files and folders which were present at the time when the system image was formed. c. Mason et al., states that, System restore is used to restore the Windows system to earlier versions but does not alter user files. One only needs to choose a restore point where the configuration works properly (Mason et al., 2012). e. Command Prompt is used by advanced users in order to conduct recovery related tasks. However, it should only be used by advanced users, since its use without proper knowledge may aggravate the condition

Little Traditions Assignment Example | Topics and Well Written Essays - 750 words

Little Traditions - Assignment Example Their liberal tendencies may also be a function of demographics, in that Jews are usually more affluent and better educated than other populations. Thus the great tradition of American Jewry could be described as being untraditional in the devout, orthodox sense. This tradition of skepticism I believe could be linked to their refusal to believe in the divine powers of Jesus. Little Tradition Little traditions in my opinion are those that are not essential to the institutional structure of a society, and which can change without threatening the functioning of the culture, in contrast to great traditions which are required for the effective operation of that particular culture. For example great traditions can include family structure, religious and ethical values, political systems and economic institutions, etc. whereas little traditions can include those that put a â€Å"face† on a culture such as food, clothing, the arts and humor which can evolve without affecting the funda mental structure of a society. An example of a Jewish little tradition is portrayed in the book â€Å"25 Years of Jewish Humor†. (Yuan 2006)This book paints a picture of everyday Jewish life such as human foibles, family friends and dating. Sephardim According to the author (Ray 2008), the expulsion of Jews from Spain in 1492 created the conditions that eventually gave rise to the origin and development of a Jewish sub ethnic group, namely the Sephardim. The exiled Jews settled in the Mediterranean area and the throughout much of the rest of the world. The Sephardim immigrants were those Jews who did not integrate well in their host nations and felt alienated from them. Instead they identified strongly with where they considered as their homeland, whether that be Spain or Israel. Sephardim people, whether within Israel or elsewhere, could be described as Jewish fundamentalists as they are ultra religious, intolerant of non Jewish religion, very conservative in their values, a nd believe Israel must be a strong monolithic state to defend itself against its’ Arab neighbors. Ashkenazic The Ashkenazic Jewish identity developed as a counterpoint to the Sephardic one, and was facilitated by the 18th century codification of Jewish law, the â€Å"Shulla Arikh(Davis 2002) The coding of law can erase local differences, and serve a universalizing goal such as in the writing of a constitution to unite former separate states into one nation.. While Ashkenazic communities originated in Germany they spread throughout Central and Eastern Europe thereby becoming multi national and multi ethnic. The question then arose whether these immigrant Jews should adopt the customs of their new homeland or retain those of where they came from, and whether Ashkenazim should be defined in terms of residency, lineage, or â€Å"corporation.† †Corporation† in the medieval sense meant a community in which membership was permitted by residents implicitly to othe rs. Eventually the corporation designation prevailed so that the Ashkenazic community was one that self identified as such. Karo and other Jewish scholars felt that although some local variation was acceptable, there should be a base of fundamental law applicable to all Ashkenazic communities, and hence the codification of the â€Å"Shulla Aikh† Aided by the invention of the printing press, this codification was generally accepted in Ashkeazic communities in face

Analysis of 2010 Old Spice Campaign

Analysis of 2010 Old Spice Campaign Introduction This essay aims to analyse the 2010 Old Spice Campaign which began with the release of the â€Å"Man Your Man Could Smell Like† commercial and finishing with the interactive â€Å"Response† campaign. The first part of the essay will explain about the brand Old Spice and the stiff competition it faced which resulted in Old Spice having to change their brand image. The second part of the essay will explain the 2010 Old Spice campaign in detail by explaining the rationale behind its conception, its launching and its audience reception, which was further bolstered by the launching of the â€Å"Response† campaign. The third part of the essay aims to analyse the campaign’s overall effectiveness in terms of a rhetorical context and an audience, market and social cultural context. Finally, the essay concludes by explaining the impact and overall significance of the campaign. Old Spice Old Spice is a well-known brand of male grooming products that has been around since 1938 and was acquired by Proctor and Gamble (PG) from the Shulton Company in 1990, who soon shifted its target audience from the older generation of 40 to 60 year olds, to focus on the younger generation of 13 to 34 year old men. Old Spice soon grew in prominence after PG released several new products under its brand that grew to become leaders in the market, like its men’s deodorant line (Belch and Belch, 2012). Problem However, by 2003 competition arises from the Unilever Axe brand, who are market leaders in Latin America and Europe. Axe’s advertising campaigns relied on suggestive images of provocative woman and evocative taglines (Belch and Belch, 2012). By 2009, stiff competition have resulted in Old Spice falling behind and big losses in market share. By the time of the 2010 Super Bowl, Unilever would begin a campaign for Dove Men’s body wash during the event, which therefore endeavoured Old Spice to shift focus back to them in order to boost sales and inhibit further losses in market share (Gold Effie Winner, 2011). Market Research Severe competition from Axe prompted Old Spice to revitalize their brand image in order to keep up, and thus approached advertising company, Wieden + Kennedy (W+K) in order to achieve it. Research done by W+K found that Old Spice’s target audience of the 13-to 34-year-old males were perplexed from the many types of body grooming products. The target audience was quite withdrawn to spend time and explore the options thoroughly, deeming them too confusing, too lady-like, or frankly â€Å"unsuitable for them†. Most men also perceive body wash as being a female product which is unnecessary for them to use. Old Spice also lacked a manly image and has the fixed perception of being used by old people, which did not appeal much to their target audience of younger generation males. The results prompted W+K to relocate Old Spice as the easy, masculine choice for serious men amidst the complicated, crowded and confusing, body product category (Belch and Belch, 2012). Campaign In February 2010, Old Spice released the â€Å"Man Your Man Could Smell Like† campaign. Objectives: The main objective for this advertising campaign was to change the perception of Old Spice being the product of the baby boomer generation in order to fit and appeal with Old Spice’s new target audience of younger men, which resulted in the creation of the â€Å"Old Spice Guy† (former NFL sportsman, Isaiah Mustafa). Target Audience: Despite the targeted market of the Old Spice product being men aged 13 to 34 years, the campaign targeted women instead as research revealed that most purchases regarding body cleansing made by men were decided by their female counterparts. Old Spice decided to directly reach out to women by telling them that â€Å"I am the man your man could smell like†, which would prompt them to purchase Old Spice in order for their male counterparts to smell like the Old Spice Guy. The aim was to spark a discussion between women and men about the benefits of having masculine-smelling body wash (Old Spice) for men over â€Å"female-scented† brands (Gold Effie Winner, 2011). Commercial: A 33 second video was filmed featuring Isaiah Mustafa as the â€Å"Old Spice Guy† explaining the benefits of using Old Spice over â€Å"lady-scented† body wash brands. Description of commercial as follows: The Old Spice Guy faces the camera and greets the women, wearing nothing but a bath towel, prompting the viewer (in this case, ladies) to look at their male counterparts and back to him a few times in order to compare their attractiveness. He concludes that unfortunately, their male counterparts do not look like him but an alternative is, that they are able to smell like him when they stop using lady-scented body wash and switch to Old Spice. The set then transitions smoothly to a boat out at sea, in which he holds up an oyster that contains, â€Å"two tickets to that thing you love†, before turning into many diamonds flowing down from his hand, and then exclaiming again that, â€Å"anything is possible when your man smells like Old Spice and not a lady†, while the Old Spice product materializes from the diamonds, before the camera pulling back and revealing that he’s on a horse (Old Spice, 2010). Launch: It was decided that the video would be released on social media platforms, rather than the Super Bowl. W+K thus secured search engine keywords that would direct users to the commercial when searching for Super Bowl commercials in order to generate buzz. The video was soon released on YouTube on February 4th, 2010, before going on television soon after. Old Spice’s website and social media pages was altered in order to adapt to the commercial. The website displayed visuals of youthful males participating in various â€Å"masculine† activities. Their Facebook and Twitter pages also featured images of the â€Å"Old Spice Guy†. Print ads also accompanied the release. Post-launch, the advertisements aimed to fulfil another criteria which is: getting males and females to start conversations about the campaign. The media buy was thus aimed at environments where men and women would be viewing it together. Examples like American Idol, the Winter Olympics, the TV show Lost and most importantly, in cinemas during the weekend of Valentine’s Day. Soon, the campaign became increasingly widespread and popular, achieving millions of views and multiple parodies. The â€Å"Old Spice Guy† also made appearances on talk shows like Oprah and Ellen DeGeneres. The campaigns popularity, resulted in the â€Å"Response† campaign, an event which went on for two days, in which the â€Å"Old Spice Guy† recorded over 186 personal video messages to internet users who posted comments about the commercial on social media platforms, which was then uploaded online (Wieden Kennedy New York, 2010). Reception: *Both Sources from Golden Effie Award, (2011) As shown in the pie chart above, Old Spice managed to achieve its primary objective of the campaign by dominating online conversations about body wash with 76% of the majority share throughout the period of January and March, 2010. By April, â€Å"The Man Your Man Could Smell Like† video garnered more than 10 million views on YouTube, which was more than 10 times the amount of views accumulated for Dove’s Super Bowl commercial (Wieden Kennedy New York, 2010). The â€Å"Response† campaign reached 20 million views on YouTube in just three days, and Old Spice’s social media following increased substantially. After the â€Å"Response† campaign, followers increased about 2700% and 60% for Twitter and Facebook respectively. YouTube subscribers increased from 65,000 to 150, 000, as well as traffic to the Old Spice website increasing up to 300%. As shown in the graph above, sales of Red Zone Body Wash also increased up to 125% from the time of the campaign’s launch to July 2010. Old Spice soon became the number one All-Time Most Viewed branded channel on YouTube. (Wieden Kennedy New York, 2010). Own View Old Spice succeeded in reinvigorating its image by adding a youthful, masculine and alluring appeal to its personality and image. It also established a positive reputation for itself through the commercial’s use of humour by becoming, â€Å"the brand with hilarious commercials†. Audiences will now immediately assume that future Old Spice commercials will be entertaining and thus will pay attention to them. This has allowed Old Spice to break free of the crowd of other commercials and prompts audience to focus on the messages. Although subsequent commercials may not be as interesting or persuasive, audiences are still likely to be watchful for any Old Spice advertisements expecting entertainment. The commercial’s humour was sufficiently good and enough as well. Old Spice Guy’s exaggerated masculinity was the right amount of funny to stimulate the viewer’s sense of humour. The Response campaign was also brilliant in every way as it allowed for higher interactivity and a real intimate engagement and relationship with the target audience as well as providing quality entertainment value. Rhetorical Analysis This section aims to provide a rhetorical analysis of the first â€Å"Man Your Man Could Smell Like† commercial video (Old Spice, 2010). The campaign targets women, hence, Old Spice Guy initially addresses women in order to appeal to their desire of making their male counterparts more attractive, however, he indirectly targets insecure males who themselves want to BE more attractive to women, which is the product’s main target audience. The ethos (narrators’ character and credibility in gaining approval) of the Old Spice Guy is by exhibiting the good traits he possesses; muscular, good-looking and tall which reinforces the credibility of the product and suggests that anyone who uses it would be as desirable as he is. The commercial also displays diamonds materializing out of the Old Spice Guy’s hand in which suggests that the character is wealthy and the sequence with the â€Å"two tickets to that thing you love† coming out of the oyster suggest that he can get anything a women desires. This reinforces the perception that he is the exemplary man. Next, the character uses pathos (seeking to arouse emotion in order to obtain approval) to appeal to the viewer’s insecurity and their perceptions of the perfect man. Old Spice Guy stimulates the viewer’s sense of humour and his dramatic delivered dialogue allows him to seem charming and charismatic. Also the use of imagery, like the Old Spice product materializing from a handful of diamonds, uses pathos to influence the audience into associating Old Spice with opulence. The commercial’s lacks logos (logical reasons to support argument) as the commercial is immensely absurd and improbable. Its main logical argument is that using Old Spice would make you smell better and thus become more attractive and exciting. This can be associated with a logical fallacy called, â€Å"The Slippery Slope† in which is the belief that taking a certain action (in this case, using Old Spice), would result in a chain of events with no logical explanation (attractiveness, luxury, etc.). While it is reasonable to suggest that the product WILL make you smell better, it cannot be proven logically that it would lead to you becoming more interesting or becoming rich and obtaining lavish possessions like diamonds or a boat. This can be related to the Elaboration Likelihood Model (ELM) under the peripheral route to persuasion in which the audience is deemed lacking the ability or motivation to compute information and would not probably undertake any thorough cognitive processing. This is when the viewer depends on the peripheral cues in the message and makes a decision, rather than evaluating the information and making sense of the argument. Positive peripheral cues like the attractiveness of the â€Å"Old Spice Guy† and luxurious materials being associated with the Old Spice product can overshadow the overall logic of the message to the viewer (Belch and Belch, 2012). The commercials overall effectiveness was in being able to relay positive peripheral cues to the viewers as quickly and directly as possible before the viewer could comprehend the overall sense behind it. The exigency (urgent demand or need) of the commercial is created by people’s desire to be attractive (e.g. men would like to be attractive to women) thus, the commercial portrays the perception that Old Spice users automatically becomes so thanks to the positive visuals being portrayed in the commercial. The tone and speed in which the way the Old Spice Guy speaks (which is direct and rather in a hurry) out his argument further reinforces the sense of urgency. The argument’s effectiveness ultimately depends on the viewer’s subconscious overlooking the fallacies of the argument presented within the commercial as well as being stimulated to action by the commercial arousing emotions over confidence and attraction. Audience, Market, Socio-Cultural Context Old Spice’s target audience (13 to 34 year old males) are able to be influenced by the commercial as they are inclined to feel insecure about themselves when it comes to attracting the opposite sex, in which purchasing Old Spice would give them a confidence boost, even though it is clear that the connection between the product and its benefits are non-existent. This would still influence an individual’s decision-making without being cognitively aware. Old Spice’s target market put greater emphasis on the need for fragrances. Their psychographic of the target audience believes that good deodorant and smelling good is essential as it eliminates the need for a cologne, and good and proper grooming is an important aspect to overall attractiveness to the opposite sex. Maslow’s Hierarchy of Needs explains that the primary motivation for consumers to buy grooming products is a result of their need for â€Å"esteem†, in which the target audience is driven by concerns regarding developing masculine identities and to be perceived as attractive to the opposite sex, all in which would encourage the consumer to seek products that would allow them to achieve their desired image (Belch and Belch, 2012). Old Spice also managed to establish a strong sense of brand loyalty among its consumers through the â€Å"Response† campaign, by allowing them to get personally invested in the brand through social media interaction. A personal connection with Old Spice allowed its consumers to fulfill Maslow’s Hierarchy of Needs of Self-Actualization which is the need for self-fulfilment (Belch and Belch, 2012). Conclusion Old Spice’s managed to achieve its goal of re-branding itself from being considered a â€Å"grandfather† product to appealing to both men and women of the younger generation through the 2010 Old Spice Campaign. The overall significance of the â€Å"Response† campaign innovated advertising by introducing real-time brand building through establishing an interactive an intimate relationship with the target audience that modernized and humanized Old Spice as a brand, an endeavour that would certainly be considered as the most popular and rapid growing interactive campaigns of all time.

Comparing Gilgamesh to Genesis Essay examples -- essays papers

Comparing Gilgamesh to Genesis In both Gilgamesh and Noah and the Flood, man’s wickedness leads to death, destruction, and rebirth all caused by billions of gallons of water sweeping the earth’s surface. The flood in both stories destroys most of mankind. The floods represent rebirth and a new beginning for mankind, as well as the gods and God’s wrath. In Gilgamesh the gods decide to destroy mankind by flooding the earth for six days and nights. Utnapishtim is chosen to build a boat in order to restart mankind after the flood. In the Bible God also decides to flood the earth due to the increase in wickedness. God chooses Noah to build an ark and store seven pairs of every clean animal and two of every other kind of animal on it so the earth can have a fresh start. God says to Noah: â€Å"Go into the ark, with all your household, for you alone have I found righteous before Me in this generation. Of every clean animal you shall take seven pairs, males and their mates, and of every animal w ith is not clean, two, a male and its mate; of the birds of the sky also, seven pairs, male a...