Essay about The Reagan Tax Cuts And Foreign Policy

The Reagan Tax Cuts and Foreign Policy nbsp;nbsp;nbsp;nbsp;nbsp;During the 1980s President Ronald Reagans (our 40th president from 1981 to 1989) domestic policy of a substantial tax cut led to greatly increased economic prosperity for our country. During Reagans administration marked changes were made to the tax code and economic statistics showed a major change for the better. However, at the same time, the Democrats controlled the Congress and continued increased spending against Reagans wishes. The Joint Economic Committee stated that an across-the-board tax cut was not new. In the 20s the Mellon tax cuts were implemented by Secretary of Treasury Andrew Mellon during the Administrations of Hoover, Harding, and Coolidge. In†¦show more content†¦This act simplified and reduced taxes, but the democrats wanted to claim equal credit for the bill as well. A stock market crash in 1987 raised questions about the nations economic health. A new bill to balance the federal budget became law in 1987, but the huge deficit continued to be a concern to the government. Congress passed Reagans requests for cuts in taxes and in some government programs. Reagan also won increased funds for defense. By 1982, however, the country was in an recession, which meant that there was an extended decline in general business activity, typically three consecutive quarters of falling real gross national product. The economy improved in 1983. But the increased defense spending and tax cut had led to a record budget deficit. Democrats attacked Reagan for cutting social welfare programs and called for reduced defense spending and a tax increase in order to lower the deficit. Foreign Policy President Reagan through foreign policy sought to achieve peace through strength. He had learned how to deal skillfully with Congress and obtain legislation to strengthen our national defense. In 1983, Reagan sent U.S. Marines to Lebanon as part of a peacekeeping force. The Marines were recalled in 1984, after some 240 had been killed in a terrorist attack. Reagan also sent U.S. troops to Grenada in 1983, to prevent what the he saw as a Cuban attempt to take over the Caribbean island nation. The President denounced the left-wingShow MoreRelatedThe Reagan Tax Cuts and Foreign Policy1442 Words   |  6 PagesThe Reagan Tax Cuts and Foreign Policy During the 1980s President Ronald Reagans (our 40th president from 1981 to 1989) domestic policy of a substantial tax cut led to greatly increased economic prosperity for our country. During Reagans administration marked changes were made to the tax code and economic statistics showed a major change for the better. However, at the same time, the Democrats controlled the Congress and continued increased spending against Reagans wishes. The Joint EconomicRead MoreWhat Was The Reagan Revolution?1337 Words   |  6 PagesStudent number: 1530575 PP1070: Introduction to American Politics What was the ‘Reagan Revolution’ and in what ways did it â€Å"change the course which American politics had followed since the 1930s†? Presidents of the United States are expected to lead the country and find solutions to its problems, but the chances of being allowed to do marginal political steps are negligible and success is rarely accomplished. Ronald Reagan was the president successful in bringing fundamental change in American politicsRead MoreThe Heart Of Reagan s Foreign Policy867 Words   |  4 PagesWhen Ronald Reagan to the oath of office on January 20, 1981, he called upon Americans to â€Å"begin an era of national renewal.† In response to the serious problems facing the country, both foreign and domestic, he asserted his familiar campaign phrase: Government is not the solution to our problem, government is the problem. His dream was to make America the beacon of hope and freedom for those who do not have freedom. Reagan advanced domestic policies that featured a lessening of federal governmentRead MoreEssay on Ronald Reagans Courage 731 Words   |  3 Pagesstand up against politicians? To f ight for what you believe in and what you think would benefit the United States of America? It takes courage. Ronald Reagan has that courage, not only did he stay true to his beliefs and ideas, he accomplished them within his presidency. He believed people should be less dependent on their government. Reagan asked citizens to Begin an era of national renewal during his inaugural address. He also declared, Government is not the solution to our problem, governmentRead MoreRonald Wilson Reagan Took Office On January 20Th, 1981.1667 Words   |  7 PagesRonald Wilson Reagan took office on January 20th, 1981. Reagan served from 1981 to 1989. He served two terms and was president from 1981- 1989. President Reagan defeated Jimmy Carter in the 1980 election and Walter Mondale in the 1984 election. He ran his first campaign mostly on President Carter s shortcomings and failures. His campaign slogan was, Are you better off than you were four years ago? His other slogan was, Lets make Am erica great again. This clearly shows that his campaign strategyRead MoreThe Anti Epidemic Of Hiv / Aids909 Words   |  4 PagesMany Americans embraced a new conservatism in social, economic and political life during the 1980s, characterized by the policies of President Ronald Reagan who took office in 1981. Often remembered for its materialism and consumerism, the decade also saw the rise of the â€Å"yuppie,† an explosion of blockbuster movies and the emergence of cable networks like MTV, which introduced the music video and launched the careers of many iconic artists, this lead to a rise in drug abuse, crime aggravated by illegalRead MoreRonald Reagans Domestic and Foreign Affairs Essay1728 Words   |  7 Pages I have decided to write my research paper on the topic of Ronald Reagans Domestic and Foreign Affairs. The reason that I choose this topic was because I have always been personally interested in Ronald Reagans time in office and the national crisis he had to de al with. Reagan was awesome when it came to foreign policy because he knew how to negotiate with foreign leaders and their countries to get what he wanted. There were several instances during his time in office that he had the chanceRead MorePresident Reagan Essay797 Words   |  4 PagesChloe Carr Professor Blodgett History 271 May 14 2013 Social Darwinism Shaping Reaganomics Ronald Reagan made many economic decisions that supported his beliefs in Social Darwinism throughout his presidency. Social Darwinism is considered to be the ideas of struggle for existence and  Ã¢â‚¬Å"survival of the fittest,† a term coined by Herbert Spencer in order  to justify social policies. Over time the individuals with superior biological characteristics will dominate populations that this superRead MoreTax and Reagan1575 Words   |  7 Pagesdown by inflation, foreign policy turmoil and rising crime rate, the nation was troubled by the late 70’s. Due to this many Americans were ready to embrace a new conservatism in social, economic and political life in the 80’s. In the 1980 bid for President, Reagan won the Republican nomination after two failed attempts in 1968 and 1976. Although Ronald Reagan once held Democratic views, he grew more conservative and he official took the side of the Republicans in the 1960’s. Reagans domestic viewsRead MoreEssay Ronald Reagan1177 Words   |  5 PagesRonald Reagan had a very successful life. He was the 40th president of the United States (1981-1989). He was an actor for 30 years before he became involved with politics and starred in more than 50 movies. Reagan was born on February 6, 1911 in Tampico, Illinois. Reagan was raised by his traveling shoe salesman father John Reagan, and his mother Nelle. John was an alcoholic and was saved from the Great Depression by the Works Progress Administration. Reagan was strongly influenced by his mother

Reasons For World War I - 1926 Words

The First World War was one of the single most momentous developments in European history, so much so, that many actually consider World War I the moment where the nineteenth century ended and Europe transitioned into the twentieth century. There are many different reasons for World War I, no event as complicated and important as a war and especially a World War has one cause. One of the most important of these reasons for World War I was an escalation of tensions between Great Britain and Germany in the first couple of decades of the twentieth century. These tensions were fueled by an increasing naval arms race between the two countries. The Anglo-German arms race in the lead-up to World War I was a very good display of the problems associated with the security dilemma and the reason why preparing for war might actually make it more likely. In short, the Anglo-German naval arms race, precipitated by the introduction of the Dreadnought Class battleships increased tensions in Europe demonstrated by the security dilemma which directly led to World War I. International relations theory is a very convenient method for analyzing history. It gives us the tools necessary to explain what is useful data and what isn’t and most importantly it gives us a template to study how certain conditions lead to historical events. The relevant international relations theory which impacted Anglo-German relations and the rise of an arms race between the two states was the security dilemma. TheShow MoreRelatedReasons For The World War I1643 Words   |  7 PagesElva Lin Mr. M MWH MW1 17/3/30 Reasons for Germany started WWII In 1919, Treaty of Versailles was made after the World War I. Germany and Austria-Hungary was blamed for the Great War and was imposed financial debts and territorial dismemberment on them. Germans could not afford the huge debts and during the 1920s the Great Depression which started in the USA impacted the economies of the whole world. There was high unemployment and the prices of daily necessities were high. The German governmentRead MoreReasons for World War I802 Words   |  3 PagesWorld War 1 Essay rewrite There has been many wars since the dawn of man however very few of these wars are as horrific and bloodcurdling as the war in which we call World War 1. The event that started this war was the assassination of Franz-Ferdinand, who was killed by a group called the Black Hand, who was supported by Serbia. This caused countries to take sides and alliance’s to form. Before this war people saw honor in fighting, however the soldiers who returned had a different story to tellRead MoreThe Reason Why Germany Lost World War I854 Words   |  4 Pagespersecuted because Hitler felt that they were the reason why Germany was in such bad economic shape after World War I and they were also the reason why Germany lost World War I. Hitler made this known to the world and different nations agreed with him. But the Jews being the â€Å"scapegoat† began before Hitler became ruler of Germany. Jews have been the scapegoat for many centuries. At one point England had Jews banned from their country. The reason why nations blame Jews first is because they have beenRead MoreReasons Why Germany Lost World War I1902 Words   |  8 PagesThere are many reasons why Germany lost World War I. The Germans were outnumbered, lacked advanced resources, and did not prepare adequately. At the beginning of the war, Germany started out with a very large, well-trained army. The German government had also contributed greatly to their own downfall. They thought that the war would be short, so they enlisted most of the farmers from their fields, and equally demanded all of the horses they were using to pull ploughs. The greatest chance of themRead MoreThe Reasons Behind America Joining World War I727 Words   |  3 Pagesinterests. Thus, the United States must join the Allies in The Great War and defend our country, her interests and her allies overseas in Europe. In this paper the reader will be introduced to the pros and cons of America joining the fight against the Central Powers, an d why it is essential that the country put up a strong fight against the enemy and become involved with the war. Of the advantages of America joining the world war, one of them is protecting our investments and interests overseas.Read MoreEssay on Reasons for United States Involvement in World War I503 Words   |  3 PagesReasons for United States Involvement in World War I At first the public opinion of Americans was firmly set on neutrality. The majority of people had little or no concerns of the affairs of the rest of the world - why should America interfere with the conflicts of other nations? Americans supported a policy of isolationism, and Democrat Woodrow Wilson was re-elected in 1916 on the grounds that he had kept them out of the war. The president also knew only too well thatRead MoreAustralia s Involvement During World War I1226 Words   |  5 PagesAustralia’s involvement in World War helped shape our nation and its history. It also shaped the way other countries see us in today’s society. This report will explain what World War 1 had to do with Australia and why we helped. It will also cover why so many men and women signed up for World War 1 and of course how it started. â€Æ' What caused World War? The long and short term. World War 1 was caused by long term tensions between European nations. This followed the unsuccessful attempt of FranceRead MoreAmerica and War1068 Words   |  5 Pageshas always had a variety of reasons to choose from in explaining their decisions to go to war. The three wars that Americans fought between the end of the 19th century and the mid point of the 20th century involved reasoning as varied as economic benefits or international tranquility. When the United States finally declared war against Spain on 25 April 1898, those in charge of making such decisions had an event with which to convince those who were unsure that war was necessary. The explosionRead MoreThe World s First Global Conflict937 Words   |  4 PagesChantel banks World Literature II Literature Essay March 7, 2015 Illustrations on the Impact of War The world’s first global conflict, World War 1 (1914-1918), opposed the Central Powers of Germany, Ottoman Empire, Austria and Hungary against the Allied forces of The United States, Great Britain, Russia, France, Japan and Italy. World War 1 was significant because of the initial appliance of modern technology into warfare; which consequently resulted in an unfathomable amount of soldiers’ deathsRead MoreAnalysis Of A Farewell To Arms1656 Words   |  7 PagesAround the world, works of literature are constantly being banned in schools. Many books are often banned because of their â€Å"offensive views† on the outlook of life and the inappropriateness of its content. â€Å"A Farewell to Arms† is a great informational book; however, the book contains many points that are offensive to readers and it partakes inappropriate content. Therefore, some of the major reasons â€Å"A Farewell to Arms† should be banned is because of the abuse of alcohol, its v iew of the war and the

UF Innovation Academy Essay free essay sample

In the fall of my junior year, I designed a mobile device application to improve the overall visitor experience as a part of the Museum of Discovery and Science APP-titude Internship program. I played the role of graphic designer and marketer. I attended a series of STEM speaker nights with various industry professionals in the area of engineering. From HTML and CSS programming to Adobe Photoshop and Maya 2016 3D animation, I communicated with a team of interns to create an APP that correlated to the Museums Gems, Minerals, and Boneyard exhibits. Analyzing what needed to be in the APP and how to then market it to museum visitors was a meticulous process that involved taking an idea and making suitable to thrive in the 21st century. I aspire to become a UF innovation Academy student because of commitment to becoming an innovator. As a public relations major, I can utilize my experience with attributes of innovation to maintain the public image of a company. We will write a custom essay sample on UF Innovation Academy Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The unique summer/spring schedule allows me to travel and work with other non-profit organizations. This will influence my career path by participating in a course of study that is rich in content and opportunities.

SCH3U Unit 3 Chemical Quantities Review Test Tuesd Essays

SCH3U Unit 3 Chemical Quantities Review Test Tuesday, Nov 12,2013 The following topics are covered: 1) Avogadro's constant and the mole concept 2) Converting moles to numbers of particles/molecules/atoms and vice versa 3) Calculating molar mass and converting between mass and number of moles 4) Converting between mass, moles and, numbers of particles 5) Stoichiometry in chemical reactions, converting mass or particle number of A to mass of particle number of B using the mole ratio 6) Identifying the limiting reactant and finding the mass of a product based on the limiting reactant. 7) Calculating the percentage yield. 8) Percentage composition from mass data and from a chemical formula 9) Calculating the empirical formula of a compound 10) Determining the molecular formula of a compound + See "Reviewing Key Terms" in the Chapters 5, 6, and 7 Reviews.+ All homework + Mole Highway SCH3U Unit 3 Chemical Quantities Review Test Tuesday, Nov 12,2013 The following topics are covered: 1) Avogadro's constant and the mole concept 2) Converting moles to numbers of particles/molecules/atoms and vice versa 3) Calculating molar mass and converting between mass and number of moles 4) Converting between mass, moles and, numbers of particles 5) Stoichiometry in chemical reactions, converting mass or particle number of A to mass of particle number of B using the mole ratio 6) Identifying the limiting reactant and finding the mass of a product based on the limiting reactant. 7) Calculating the percentage yield. 8) Percentage composition from mass data and from a chemical formula 9) Calculating the empirical formula of a compound 10) Determining the molecular formula of a compound + See "Reviewing Key Terms" in the Chapters 5, 6, and 7 Reviews.+ All homework + Mole Highway Textbook review questions: Unit 2 review Start at p. 276 # 1, 2, 6 - 14, 16 - 18, 24 - 26, 29, 32, 33, 37, 38, Chap 5 review Start at p. 193 # 4, 6, 14, 16, 22, 26 Chap 6 review Start at p. 229 # 6- 7, 10, 11, 13, 14, 16, 18, 29 a,b answer wrong in text, should be 54% Chap 7 review Start at p. 271 # 3, 5 - 12, 15, 17 a Percent Composition p.648#37 Empirical and Molecular Formula p.648#39,40 Textbook review questions: Unit 2 review Start at p. 276 # 1, 2, 6 - 14, 16 - 18, 24 - 26, 29, 32, 33, 37, 38, Chap 5 review Start at p. 193 # 4, 6, 14, 16, 22, 26 Chap 6 review Start at p. 229 # 6- 7, 10, 11, 13, 14, 16, 18, 29 a,b answer wrong in text, should be 54% Chap 7 review Start at p. 271 # 3, 5 - 12, 15, 17 a Percent Composition p.648#37 Empirical and Molecular Formula p.648#39,40

Attend College free essay sample

Attend College BY Rashad2009 The Decision to Attend College When making decisions that could possibly change your life, a lot of thoughts are processed through your mind. When making the call to attend college you may ask yourself many questions. These questions may include why you are attending college, what do you hope to gain from the experience, what possible challenges you may encounter and solutions, what actions will you take in order to be successful, and what personal qualities or skills that make you suited for studying in a technical age. Recently I have made the decision to attend college, doing so has encouraged me to answer these questions for myself. There are many reasons why I am attending college. However, I am only going to address my main motives. One reason why I have enrolled in college is the opportunity to further my knowledge. I believe that knowledge is the key to success. We will write a custom essay sample on Attend College or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I say this because most career Jobs in modern society request that you have at least a bachelors degree to get hired on at an entry level position. I reasonably believe the perspective of Corporate America is that an educated individual will function more fficiently than an uneducated one. Also, attending college will prepare me for a rewarding career in law enforcement. I plan on Joining a federal law enforcement agency and the criteria states that personnel must posses a bachelors degree as a minimum. Getting the career in federal law enforcement means I will be able to support my family in the future. Supporting them with a source of income from a career I am passionate about and enjoy will make my family and I happy. For example my mother supported three children on her own and she loved what she id so that aided in the amount of happiness present inside our home. One thing I would like to gain from going to college is a degree. I know that may seem obvious but I have met people in my past that have gone to college but decided not to continue at one point or another. A degree will give me a great sense of accomplishment. The idea that I have worked hard to earn something I wanted and needed would be unexplainable, like the feeling I had when graduating high school. Making the decision to attend college has already made my family proud and I would ike to continue to do that. One thing in particular I would like to gain from attending college is future Job security. As I stated previously most career Jobs require that you have a bachelors as a minimum. With education under my belt it will help me acquire a career with Job security in the future. There are several possible challenges that could get in my way of attending college. My current schedule happens to be a possible challenge. I already have a lot on my plate and now I am adding school. I currently employed at a Job that demands ourteen to sixteen hours a day and advance Job knowledge training. My solution to this problem will be time management. I will create and adhere to a schedule. A schedule will allow me to stay organized and harbor me from feeling overwhelmed. My lack of priorities may also be a challenge. Occasionally, I tend to focus on the things I desire and set aside things I need. My solution is to prioritize my life. I will differentiate between needs and wants then prioritize as needed. I may actually is more important. Another possible challenge of mine is misunderstanding ssignments. At times I find it difficult for me to grasp a concept if it is not stated explicitly. I tend to over think different assignments. My solution will be to seek help and guidance when I have doubts. I will accomplish this by contacting my instructor for clarification as needed. Personal qualities and skills I have that make me suited for studying in a technical age are proficiency with computers, perseverance, and I am aware of what is available. I have been to school for four years studying computers, from computer engineering to computer programming. Taking an online class in a technical age takes some knowledge in computers in order to operate efficiently. I believe I know enough in order to keep the headaches away. Also perseverance plays a big role in my life. I do not stop unless I have completed a task. If I am unsuccessful I continue to try until a desired outcome is reached. I am also aware of the abundant amount of resources that technology provides. One in particular, the internet. The internet is an enormous database of knowledge and resources. Making the decision to attend college is an important milestone in life. It is the point where you begin working towards something that is not given to you but is earned. You may have doubts about college, but a goal is what keeps us progressing through life. If college is your goal to achieving a degree and to ultimately attain the career of your dreams you may want to ask yourself the some questions questions. Answering these particular questions have given me more insight to where I am going and the steps I will take to get there. I know feel more comfortable with the idea of college, and I will strive for that degree. References

Top 10 Highest Paying Nursing Jobs

Top 10 Highest Paying Nursing Jobs if you’re going into nursing for the money, you are probably not choosing a career for the right reasons. still,  knowing what salary to expect can definitely help you plan your career. across the field of medicine and across the country, salaries can vary based on location and experience factors, but scrubsmag has rounded up the available data for you to consider. according to the u.s. bureau of labor statistics, the top pay group for nurses includes nurse anesthetists, nurse midwives, and nurse practitioners (median salary $96,460, and the top 10% of earners can receive as much as $161,030). payscale.com reports the following stats and averages:  1. nurse anesthetistmedian  total annual salary*: $133,115 total salary annual range*: $83,449–$185,065 median hourly rate: $69 hourly range: $30.09–$95.05  2. psychiatric nurse practitionermedian total annual salary: $90,376 total salary annual range: $71,109–$127,386 median hourly rate: $50 hourly rang e: $35.66–$80.21  3. adult nurse practitionermedian total annual salary: $88,199 total annual salary range: $75,016–$114,185 median hourly rate: $46 hourly range: $35.86–$60.23  4. certified nurse midwifemedian total annual salary: $86,013 total annual salary range: $69,564–$109,650 median hourly rate: $45 hourly range: $36.21–$54.63  5. family nurse practitionermedian total annual salary: $84,239 total annual salary range: $69,705–$110,359 median hourly rate: $44 hourly range: $34.86–$58.26  6. nursing directormedian total annual salary: $83,029 total annual salary range: $56,340–$122,462 median hourly rate: $37 hourly range: $24–$55.30  7. clinical nurse specialistmedian total annual salary: $81,305 total annual salary range: $61,674–$117,969 median hourly rate: $40 hourly range: $29.94–$63.96  8. clinical nurse managermedian total annual salary: $75,965 total annual salary range: $53,845†“$100,567 median hourly rate: $33 hourly range: $22.88–$45.26  9. registered nurse supervisormedian total annual salary: $65,854 total annual salary range: $48,761–$89,544 median hourly rate: $29.87 hourly range: $22.94–$40.66  10. charge nursemedian total annual salary: $65,265 total annual salary range: $47,670–$85,918 median hourly rate: $29.04 hourly range: $22.40–$39.06

The early and modern views of human variation Essay

The early and modern views of human variation - Essay Example The primordial view on human variations explains that races emanate from past anthropological connections. Cavalli-Sforza (pp.54) argues that in the past, color was the only form of distinction that humans understood. For instance, the Egyptians are a notable group of people who distinguished humans on the basis of their color. According to them, all the people who came from the east were yellow, whites from the north and blacks from the south. Other analysts from the past argue that, races emanated from climatic changes that affected the skin color of many individuals. With the changes in climate, human beings began evolving into different races, in regards to the characteristics in their respective milieu. On the other hand, modern analysts argue that human characteristics can be discussed through a study of biological characteristics of the individuals. The innate characteristics of individuals cannot be alienated from the biological make up of these individuals. There is a great likelihood that race is linked with color, that is biologically oriented. On a social view, race has been indicated to be biologically real (Stringer, pp.566). It is through race therefore, that societies have been categorized into various groups. In as much, that primeval analysts argue that race is not real, modern analysts believe that racism is inborn just like intelligence. As time progressed, the views of anthropological researchers changed a great mile. With time, taxonomies were discovered which explained the human varieties through biological determinism. Stringer (pp.570) argues that the clinical model is the best approach towards understanding of race. This model describes the genetically inherited attributes in individuals. This model discusses the factual nature of variations in biological characteristics, inclusive of color variations. Essentially, modern analysts argue that human variations are resultant from

Microsoft updates Essay Example | Topics and Well Written Essays - 250 words

Microsoft updates - Essay Example a. Windows Memory Diagnostic which scans the memory of the computer for errors. It is mostly applicable when a computer freezes abruptly, after RAM modules have been altered or after one upgrades the system. b. System Image Recovery is the other tool used when one wants to restore the system image. It is mostly applicable when other tools have failed to restore the system to its optimal functioning. Its only failure is that once it is used, it can only restore files and folders which were present at the time when the system image was formed. c. Mason et al., states that, System restore is used to restore the Windows system to earlier versions but does not alter user files. One only needs to choose a restore point where the configuration works properly (Mason et al., 2012). e. Command Prompt is used by advanced users in order to conduct recovery related tasks. However, it should only be used by advanced users, since its use without proper knowledge may aggravate the condition

Little Traditions Assignment Example | Topics and Well Written Essays - 750 words

Little Traditions - Assignment Example Their liberal tendencies may also be a function of demographics, in that Jews are usually more affluent and better educated than other populations. Thus the great tradition of American Jewry could be described as being untraditional in the devout, orthodox sense. This tradition of skepticism I believe could be linked to their refusal to believe in the divine powers of Jesus. Little Tradition Little traditions in my opinion are those that are not essential to the institutional structure of a society, and which can change without threatening the functioning of the culture, in contrast to great traditions which are required for the effective operation of that particular culture. For example great traditions can include family structure, religious and ethical values, political systems and economic institutions, etc. whereas little traditions can include those that put a â€Å"face† on a culture such as food, clothing, the arts and humor which can evolve without affecting the funda mental structure of a society. An example of a Jewish little tradition is portrayed in the book â€Å"25 Years of Jewish Humor†. (Yuan 2006)This book paints a picture of everyday Jewish life such as human foibles, family friends and dating. Sephardim According to the author (Ray 2008), the expulsion of Jews from Spain in 1492 created the conditions that eventually gave rise to the origin and development of a Jewish sub ethnic group, namely the Sephardim. The exiled Jews settled in the Mediterranean area and the throughout much of the rest of the world. The Sephardim immigrants were those Jews who did not integrate well in their host nations and felt alienated from them. Instead they identified strongly with where they considered as their homeland, whether that be Spain or Israel. Sephardim people, whether within Israel or elsewhere, could be described as Jewish fundamentalists as they are ultra religious, intolerant of non Jewish religion, very conservative in their values, a nd believe Israel must be a strong monolithic state to defend itself against its’ Arab neighbors. Ashkenazic The Ashkenazic Jewish identity developed as a counterpoint to the Sephardic one, and was facilitated by the 18th century codification of Jewish law, the â€Å"Shulla Arikh(Davis 2002) The coding of law can erase local differences, and serve a universalizing goal such as in the writing of a constitution to unite former separate states into one nation.. While Ashkenazic communities originated in Germany they spread throughout Central and Eastern Europe thereby becoming multi national and multi ethnic. The question then arose whether these immigrant Jews should adopt the customs of their new homeland or retain those of where they came from, and whether Ashkenazim should be defined in terms of residency, lineage, or â€Å"corporation.† †Corporation† in the medieval sense meant a community in which membership was permitted by residents implicitly to othe rs. Eventually the corporation designation prevailed so that the Ashkenazic community was one that self identified as such. Karo and other Jewish scholars felt that although some local variation was acceptable, there should be a base of fundamental law applicable to all Ashkenazic communities, and hence the codification of the â€Å"Shulla Aikh† Aided by the invention of the printing press, this codification was generally accepted in Ashkeazic communities in face

Analysis of 2010 Old Spice Campaign

Analysis of 2010 Old Spice Campaign Introduction This essay aims to analyse the 2010 Old Spice Campaign which began with the release of the â€Å"Man Your Man Could Smell Like† commercial and finishing with the interactive â€Å"Response† campaign. The first part of the essay will explain about the brand Old Spice and the stiff competition it faced which resulted in Old Spice having to change their brand image. The second part of the essay will explain the 2010 Old Spice campaign in detail by explaining the rationale behind its conception, its launching and its audience reception, which was further bolstered by the launching of the â€Å"Response† campaign. The third part of the essay aims to analyse the campaign’s overall effectiveness in terms of a rhetorical context and an audience, market and social cultural context. Finally, the essay concludes by explaining the impact and overall significance of the campaign. Old Spice Old Spice is a well-known brand of male grooming products that has been around since 1938 and was acquired by Proctor and Gamble (PG) from the Shulton Company in 1990, who soon shifted its target audience from the older generation of 40 to 60 year olds, to focus on the younger generation of 13 to 34 year old men. Old Spice soon grew in prominence after PG released several new products under its brand that grew to become leaders in the market, like its men’s deodorant line (Belch and Belch, 2012). Problem However, by 2003 competition arises from the Unilever Axe brand, who are market leaders in Latin America and Europe. Axe’s advertising campaigns relied on suggestive images of provocative woman and evocative taglines (Belch and Belch, 2012). By 2009, stiff competition have resulted in Old Spice falling behind and big losses in market share. By the time of the 2010 Super Bowl, Unilever would begin a campaign for Dove Men’s body wash during the event, which therefore endeavoured Old Spice to shift focus back to them in order to boost sales and inhibit further losses in market share (Gold Effie Winner, 2011). Market Research Severe competition from Axe prompted Old Spice to revitalize their brand image in order to keep up, and thus approached advertising company, Wieden + Kennedy (W+K) in order to achieve it. Research done by W+K found that Old Spice’s target audience of the 13-to 34-year-old males were perplexed from the many types of body grooming products. The target audience was quite withdrawn to spend time and explore the options thoroughly, deeming them too confusing, too lady-like, or frankly â€Å"unsuitable for them†. Most men also perceive body wash as being a female product which is unnecessary for them to use. Old Spice also lacked a manly image and has the fixed perception of being used by old people, which did not appeal much to their target audience of younger generation males. The results prompted W+K to relocate Old Spice as the easy, masculine choice for serious men amidst the complicated, crowded and confusing, body product category (Belch and Belch, 2012). Campaign In February 2010, Old Spice released the â€Å"Man Your Man Could Smell Like† campaign. Objectives: The main objective for this advertising campaign was to change the perception of Old Spice being the product of the baby boomer generation in order to fit and appeal with Old Spice’s new target audience of younger men, which resulted in the creation of the â€Å"Old Spice Guy† (former NFL sportsman, Isaiah Mustafa). Target Audience: Despite the targeted market of the Old Spice product being men aged 13 to 34 years, the campaign targeted women instead as research revealed that most purchases regarding body cleansing made by men were decided by their female counterparts. Old Spice decided to directly reach out to women by telling them that â€Å"I am the man your man could smell like†, which would prompt them to purchase Old Spice in order for their male counterparts to smell like the Old Spice Guy. The aim was to spark a discussion between women and men about the benefits of having masculine-smelling body wash (Old Spice) for men over â€Å"female-scented† brands (Gold Effie Winner, 2011). Commercial: A 33 second video was filmed featuring Isaiah Mustafa as the â€Å"Old Spice Guy† explaining the benefits of using Old Spice over â€Å"lady-scented† body wash brands. Description of commercial as follows: The Old Spice Guy faces the camera and greets the women, wearing nothing but a bath towel, prompting the viewer (in this case, ladies) to look at their male counterparts and back to him a few times in order to compare their attractiveness. He concludes that unfortunately, their male counterparts do not look like him but an alternative is, that they are able to smell like him when they stop using lady-scented body wash and switch to Old Spice. The set then transitions smoothly to a boat out at sea, in which he holds up an oyster that contains, â€Å"two tickets to that thing you love†, before turning into many diamonds flowing down from his hand, and then exclaiming again that, â€Å"anything is possible when your man smells like Old Spice and not a lady†, while the Old Spice product materializes from the diamonds, before the camera pulling back and revealing that he’s on a horse (Old Spice, 2010). Launch: It was decided that the video would be released on social media platforms, rather than the Super Bowl. W+K thus secured search engine keywords that would direct users to the commercial when searching for Super Bowl commercials in order to generate buzz. The video was soon released on YouTube on February 4th, 2010, before going on television soon after. Old Spice’s website and social media pages was altered in order to adapt to the commercial. The website displayed visuals of youthful males participating in various â€Å"masculine† activities. Their Facebook and Twitter pages also featured images of the â€Å"Old Spice Guy†. Print ads also accompanied the release. Post-launch, the advertisements aimed to fulfil another criteria which is: getting males and females to start conversations about the campaign. The media buy was thus aimed at environments where men and women would be viewing it together. Examples like American Idol, the Winter Olympics, the TV show Lost and most importantly, in cinemas during the weekend of Valentine’s Day. Soon, the campaign became increasingly widespread and popular, achieving millions of views and multiple parodies. The â€Å"Old Spice Guy† also made appearances on talk shows like Oprah and Ellen DeGeneres. The campaigns popularity, resulted in the â€Å"Response† campaign, an event which went on for two days, in which the â€Å"Old Spice Guy† recorded over 186 personal video messages to internet users who posted comments about the commercial on social media platforms, which was then uploaded online (Wieden Kennedy New York, 2010). Reception: *Both Sources from Golden Effie Award, (2011) As shown in the pie chart above, Old Spice managed to achieve its primary objective of the campaign by dominating online conversations about body wash with 76% of the majority share throughout the period of January and March, 2010. By April, â€Å"The Man Your Man Could Smell Like† video garnered more than 10 million views on YouTube, which was more than 10 times the amount of views accumulated for Dove’s Super Bowl commercial (Wieden Kennedy New York, 2010). The â€Å"Response† campaign reached 20 million views on YouTube in just three days, and Old Spice’s social media following increased substantially. After the â€Å"Response† campaign, followers increased about 2700% and 60% for Twitter and Facebook respectively. YouTube subscribers increased from 65,000 to 150, 000, as well as traffic to the Old Spice website increasing up to 300%. As shown in the graph above, sales of Red Zone Body Wash also increased up to 125% from the time of the campaign’s launch to July 2010. Old Spice soon became the number one All-Time Most Viewed branded channel on YouTube. (Wieden Kennedy New York, 2010). Own View Old Spice succeeded in reinvigorating its image by adding a youthful, masculine and alluring appeal to its personality and image. It also established a positive reputation for itself through the commercial’s use of humour by becoming, â€Å"the brand with hilarious commercials†. Audiences will now immediately assume that future Old Spice commercials will be entertaining and thus will pay attention to them. This has allowed Old Spice to break free of the crowd of other commercials and prompts audience to focus on the messages. Although subsequent commercials may not be as interesting or persuasive, audiences are still likely to be watchful for any Old Spice advertisements expecting entertainment. The commercial’s humour was sufficiently good and enough as well. Old Spice Guy’s exaggerated masculinity was the right amount of funny to stimulate the viewer’s sense of humour. The Response campaign was also brilliant in every way as it allowed for higher interactivity and a real intimate engagement and relationship with the target audience as well as providing quality entertainment value. Rhetorical Analysis This section aims to provide a rhetorical analysis of the first â€Å"Man Your Man Could Smell Like† commercial video (Old Spice, 2010). The campaign targets women, hence, Old Spice Guy initially addresses women in order to appeal to their desire of making their male counterparts more attractive, however, he indirectly targets insecure males who themselves want to BE more attractive to women, which is the product’s main target audience. The ethos (narrators’ character and credibility in gaining approval) of the Old Spice Guy is by exhibiting the good traits he possesses; muscular, good-looking and tall which reinforces the credibility of the product and suggests that anyone who uses it would be as desirable as he is. The commercial also displays diamonds materializing out of the Old Spice Guy’s hand in which suggests that the character is wealthy and the sequence with the â€Å"two tickets to that thing you love† coming out of the oyster suggest that he can get anything a women desires. This reinforces the perception that he is the exemplary man. Next, the character uses pathos (seeking to arouse emotion in order to obtain approval) to appeal to the viewer’s insecurity and their perceptions of the perfect man. Old Spice Guy stimulates the viewer’s sense of humour and his dramatic delivered dialogue allows him to seem charming and charismatic. Also the use of imagery, like the Old Spice product materializing from a handful of diamonds, uses pathos to influence the audience into associating Old Spice with opulence. The commercial’s lacks logos (logical reasons to support argument) as the commercial is immensely absurd and improbable. Its main logical argument is that using Old Spice would make you smell better and thus become more attractive and exciting. This can be associated with a logical fallacy called, â€Å"The Slippery Slope† in which is the belief that taking a certain action (in this case, using Old Spice), would result in a chain of events with no logical explanation (attractiveness, luxury, etc.). While it is reasonable to suggest that the product WILL make you smell better, it cannot be proven logically that it would lead to you becoming more interesting or becoming rich and obtaining lavish possessions like diamonds or a boat. This can be related to the Elaboration Likelihood Model (ELM) under the peripheral route to persuasion in which the audience is deemed lacking the ability or motivation to compute information and would not probably undertake any thorough cognitive processing. This is when the viewer depends on the peripheral cues in the message and makes a decision, rather than evaluating the information and making sense of the argument. Positive peripheral cues like the attractiveness of the â€Å"Old Spice Guy† and luxurious materials being associated with the Old Spice product can overshadow the overall logic of the message to the viewer (Belch and Belch, 2012). The commercials overall effectiveness was in being able to relay positive peripheral cues to the viewers as quickly and directly as possible before the viewer could comprehend the overall sense behind it. The exigency (urgent demand or need) of the commercial is created by people’s desire to be attractive (e.g. men would like to be attractive to women) thus, the commercial portrays the perception that Old Spice users automatically becomes so thanks to the positive visuals being portrayed in the commercial. The tone and speed in which the way the Old Spice Guy speaks (which is direct and rather in a hurry) out his argument further reinforces the sense of urgency. The argument’s effectiveness ultimately depends on the viewer’s subconscious overlooking the fallacies of the argument presented within the commercial as well as being stimulated to action by the commercial arousing emotions over confidence and attraction. Audience, Market, Socio-Cultural Context Old Spice’s target audience (13 to 34 year old males) are able to be influenced by the commercial as they are inclined to feel insecure about themselves when it comes to attracting the opposite sex, in which purchasing Old Spice would give them a confidence boost, even though it is clear that the connection between the product and its benefits are non-existent. This would still influence an individual’s decision-making without being cognitively aware. Old Spice’s target market put greater emphasis on the need for fragrances. Their psychographic of the target audience believes that good deodorant and smelling good is essential as it eliminates the need for a cologne, and good and proper grooming is an important aspect to overall attractiveness to the opposite sex. Maslow’s Hierarchy of Needs explains that the primary motivation for consumers to buy grooming products is a result of their need for â€Å"esteem†, in which the target audience is driven by concerns regarding developing masculine identities and to be perceived as attractive to the opposite sex, all in which would encourage the consumer to seek products that would allow them to achieve their desired image (Belch and Belch, 2012). Old Spice also managed to establish a strong sense of brand loyalty among its consumers through the â€Å"Response† campaign, by allowing them to get personally invested in the brand through social media interaction. A personal connection with Old Spice allowed its consumers to fulfill Maslow’s Hierarchy of Needs of Self-Actualization which is the need for self-fulfilment (Belch and Belch, 2012). Conclusion Old Spice’s managed to achieve its goal of re-branding itself from being considered a â€Å"grandfather† product to appealing to both men and women of the younger generation through the 2010 Old Spice Campaign. The overall significance of the â€Å"Response† campaign innovated advertising by introducing real-time brand building through establishing an interactive an intimate relationship with the target audience that modernized and humanized Old Spice as a brand, an endeavour that would certainly be considered as the most popular and rapid growing interactive campaigns of all time.

Comparing Gilgamesh to Genesis Essay examples -- essays papers

Comparing Gilgamesh to Genesis In both Gilgamesh and Noah and the Flood, man’s wickedness leads to death, destruction, and rebirth all caused by billions of gallons of water sweeping the earth’s surface. The flood in both stories destroys most of mankind. The floods represent rebirth and a new beginning for mankind, as well as the gods and God’s wrath. In Gilgamesh the gods decide to destroy mankind by flooding the earth for six days and nights. Utnapishtim is chosen to build a boat in order to restart mankind after the flood. In the Bible God also decides to flood the earth due to the increase in wickedness. God chooses Noah to build an ark and store seven pairs of every clean animal and two of every other kind of animal on it so the earth can have a fresh start. God says to Noah: â€Å"Go into the ark, with all your household, for you alone have I found righteous before Me in this generation. Of every clean animal you shall take seven pairs, males and their mates, and of every animal w ith is not clean, two, a male and its mate; of the birds of the sky also, seven pairs, male a...

Assessment of Health Perception Essay

In the Assessment of Health Perception, Spirituality and Prevalence of Cardiovascular Disease Risk Factors Within a Private College Cohort, Sandra Ramey delved deep into the heart of cardiovascular disease perception, status, and risk factors among college students. It discussed in detail the causes of cardiovascular disease in a college environment. Ramey also discussed in this article the possible solutions to the health problems. Throughout the article, Ramey used existing evidences, such as statistics and examples, in analyzing the situations faced by college students. It is written in a way that is easy to understand for college students to be aware of the growing problem involving them and the academe and some possible solutions to their problem. Furthermore, the article can also be a springboard for further research on college student health not only on CVD but other health risks as well. Cardiovascular Disease Risk Factors The increased prevalence of several cardiovascular disease risk factors, specifically overweight and obesity, hypercholesterolemia and stress, among college students has gotten the attention of health practitioners across the country. These risk factors are attributed to many root factors that begin during childhood. The article discussed how these conditions worsen during college. It tries to identify how stress and emotional health affect a student’s health condition, specifically eating patterns and behavior. Ramey suggested that knowing these factors better can help diminish the development of chronic disease. Emotional Well-being and Spirituality Among the detriments to emotional well-being and impediments to academic success identified by college students, as shown in the NAPNAP’s Keep your children/yourself Safe and Secure (KySS) campaign, are the following: 1. stress; 2. sleep difficulties; 3. concern for family and friends; and, 4. relationship difficulties. The KySS survey also showed that the top worry for both teens and parents was â€Å"how to cope with stressful things in their life† (Ramey, 2005). Knowing this, Ramey continued to discuss current efforts to curb the growing risk. One of the important findings that were discussed was the effects of spirituality in perceiving emotional well-being (Ramey 2005). A study on 2003 by the Higher Education Research Institute at the University of California was cited to have examined the spiritual life of college students and was showing positive results, including declining levels of emotional health problems in students. This means that spirituality can be used to help prevent further complications such as CVD. Conclusion Ramey provided a content-rich article that was well-researched and provided with statistical data and research findings. It is a good read for college students to be aware of CVD and the risk factors causing it. The article is also a good source of information for health practitioners for further research about the growing health risk among college students. References Ramey, S. L. (2005). Assessment of health perception, spirituality and prevalence of cardiovascular disease risk factors within a private college cohort. Pediatric Nursing, May-June 2005

The Most Unkindest Cut of All

The Most Unkindest Cut of All The Most Unkindest Cut of All The Most Unkindest Cut of All By Maeve Maddox Some of my readers and I experienced an episode of mutual astonishment the other day. In a post about the abbreviation e.g., I wrote the following sentence: The most unkindest cut of all regarding the use of  e.g.  and its ilk came to my attention in 2008 when I read an article in the  London Telegraph  about a movement in Britain to purge English of such long-established Latin shortcuts. The emails began to fly: Were you serious in the use of the following sentence?   I am making reference to the use of most unkindest. The most unkindest cut   Hmm.   This one threw me, Maeve. most unkindest assuming thats an editing error and not a grammatical error! Most unkindest. Did you really mean that? Isnt it, most unkind?   Would you please comment? â€Å"The most unkindest cut of all†¦Ã¢â‚¬  I think one should use either â€Å"The unkindest†¦Ã¢â‚¬  or â€Å"The most unkind†¦Ã¢â‚¬  Can you believe he/she wrote the most unkindest. It should be the most unkind  or the unkindest. At the time I wrote the sentence, I had the feeling that someone might twit me for the use of a word like ilk, but it never occurred to me that anyone would turn a hair at the quotation from Julius Caesar. Many years have passed since I studied Shakespeare’s Julius Caesar in the ninth grade, but I still remember the speech in which Antony refers to the dagger thrust made by Brutus as â€Å"the most unkindest cut of all.† Antony’s funeral oration over the corpse of Caesar is very long. My classmates and I memorized the first section, beginning with these lines: Friends, Romans, countrymen, lend me your ears. I come to bury Caesar, not to praise him. We memorized up to where Antony pauses the first time to let his words sink in: My heart is in the coffin there with Caesar, And I must pause till it come back to me. The speech continues. It’s an excellent example of the way a clever speaker can manipulate the sentiment of a hostile, ignorant crowd. Antony pulls out all the rhetorical stops. At the very end, he wins the mob with a sentimental â€Å"show and tell,† making Caesar’s death personal and tangible. He holds up Caesar’s bloody mantle and spreads the holes with his fingers, putting names to them: Look, in this place ran Cassius dagger through. See what a rent the envious Casca made. Through this the well-belovà ¨d Brutus stabbed. And as he plucked his cursà ¨d steel away, Mark how the blood of Caesar followed it, As rushing out of doors, to be resolved If Brutus so unkindly knocked, or no. For Brutus, as you know, was Caesar’s angel. Judge, O you gods, how dearly Caesar loved him! This was the most unkindest cut of all. NOTE: According to the historical record, Caesar’s assassins stabbed him twenty-three times. â€Å"Most unkindest cut of all† is nonstandard English. The rule for comparison, as my dismayed readers point out, does not permit a most to attend an adjective ending in -est. But Shakespeare was writing iambic pentameter. He needed a line with ten syllables. And besides, his intention was to have Antony wring out as much emotion as he could from the mob. The cut made by Brutus wasn’t simply unkind or most unkind, or the unkindest, it was absolutely the pinnacle of unkindness, hence the most, the -est, and the â€Å"of all.† When I quoted Shakespeare’s line, I was emphasizing the dismay I felt at the thought that branches of officialdom- in Britain of all places- could believe that it could be in the public interest to purge words from the English vocabulary. The very idea calls to mind a quotation from another of my favorite authors: Don’t you see that the whole aim of Newspeak is to narrow the range of thought? In the end we shall make thoughtcrime literally impossible, because there will be no words in which to express it. Every concept that can ever be needed, will be expressed by exactly one word, with its meaning rigidly defined and all its subsidiary meanings rubbed out and forgotten.- Orwell, 1984 I don’t have a conclusion to this post. We’re living along a seam in time. Some of us have had one kind of education, others a different kind. The practice of quoting from the English literary canon in articles intended for a general audience belongs to a passing generation. Is this is a bad thing? According to Hamlet, â€Å"there is nothing either good or bad, but thinking makes it so.† As King Arthur says at the end of Tennyson’s Idylls of the King, The old order changeth, yielding place to new. Related posts: When Most Is Enough Slipping into Newspeak Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:16 Substitutes for â€Å"Because† or â€Å"Because Of†Empathy "With" or Empathy "For"?While vs. Whilst

Farmland Conservation essays

Farmland Conservation essays There are many techniques used that are proven to conserve and improve farmland soil. The main reason for Southeast Asia's successful rice paddies is due to the countries strong focus on farmland conservation. If the United States were to follow suit, they too would have the same long-lasting, rich soil that Southeast Asia is still thankful for to this day. The reason for the Southeasts immense success can be explained through many of their ancient techniques but the most productive of which is the long used system of terracing. Which can be dated back to being in use for nearly more then a thousand years. What terracing involves is shaping of the land to create level shelves of earth which is proven to be useful for holding in the water and soil of a region. This method is usually used only in steep areas were no other form of agriculture can be made possible. Also, the perimeter of the terranced land is outlined by special plants set specifically to hold in place the grounds soil. With the roots of these plants set firmly into the earth it can make it much more difficult to find any place for soil to escape. During times of heavy erosion these plants can hold their ground and sustain the valuable nutrients available within the soil. Without this helpful technique the soil could easily be lost through wind or water erosion (The Agriculture With these two methods of soil conservation in place, there is already a strong system for maintaining the necessary materials for crop growth. However even with terracing in use much of the soil would still be lost over time. There must be a way of reconstructing new soil in place of older previously used soil in order to maintain a healthy productive farmland. With careful farming, soil is a renewable resource that can be recycled and reused for ...

Analysis of Civil Rights Movement Freedom Riders Research Paper

Analysis of Civil Rights Movement Freedom Riders - Research Paper Example On the one hand, some would say that they failed due to the reality that many of them were beaten and arrested. On the other hand, their message resonated with many across not only the South, but the nation as a whole. That message was designed to end the prejudice and segregation that still existed a century after the end of the Civil War. While policy changes may not have been initiated as a direct result of the Freedom Riders, the reality is that these activists highlight a rift within American society that would have to be dealt with. As a result, the Freedom Riders did end up having an impact of the Civil Rights movement by strengthening the voice of the African American person, bringing attention to the pervasive problem of segregation, and moving the government towards action in the end. Frustrated from a lack of transportation services, and the reality that those offered to African Americans at the time were of a substantially substandard quality in comparison to whites, many in the African American community felt that they needed to be more proactive in making their voices heard and begin the process of desegregating the South once and for all. The rides are believe to have actually begun in force on a Mother’s Day in 1961. As history has revealed, one of the most segregated areas of the country was the rural South, and Alabama was prime territory to enforce segregational laws and policies (Manby, 2012). The African Americans in this area were not heard and they had no voice in local or state politics. As a result, some brave white and many blacks took it upon themselves to begin to be heard. The freedom riders themselves actually integrated certain Greyhound bus routes, mixing black and white passengers, at great risk of personal injury. In many locations, such as the first report event in rural Alabama in 1961, a

Stock Market Index in China Dissertation Example | Topics and Well Written Essays - 15000 words

Stock Market Index in China - Dissertation Example Shanghai exchange will be positioned as China’s New York Stock Exchange (main board) while Shen Zhen exchange will act as China’s NASDAQ devoted to the growth or secondary market.   In essence, China’s securities market is still an immature one with few sophisticated financial instruments such as stock options, interest swaps, commodity futures, financial futures and derivatives.   Government is researching the advanced tools while most local securities firms are still inexperienced.   Supporting the program to nurture the growth of the stock market is China’s $622 billion securities market and its $900 billion savings, which makes China attractive to foreign investors even at this early stage.  Ã‚  Ã‚  Ã‚  Ã‚  Surprisingly, the economic growth has been achieved against a backdrop of inadequate legal and regulatory infrastructure and barriers that inhibit market entry and competition. However, Chinese government has promised improve legal and regul atory framework in order to meet several economic development goals.   The problems on bad bank loans and inefficient state-owned companies still intimidate foreign investors but many believe China can make its financial market more attractive by creating a better regulatory environment and more complete market structure.Price liberalization, downsizing state-run industry and making way for a vibrant private sector were the touchstones of China’s efforts to open up its trade and investment arena to the world (Schlotthauer, N., 1999).  Ã‚   To further expand domestic demand, a series of moves were taken in 2003.

Quality management and competition in the parcel delivery industry Essay

Quality management and competition in the parcel delivery industry - Essay Example Conveyor belts and packet sorting machines were pressed into service in big cities by parcel management companies by the time of World War II. Now parcel delivery management too grown from a one based on simple modal operations to a series of complex computer aided and monitored systems. Parcel Management has undergone a lot of experimentation and evolution in more than century of its existence. There was a time when parcel delivery management was based on two simple linear functions of fast delivery at as low a price as possible. Jim Casey, the founder of UPS used the slogan: "Best Service and Lowest Rates." (www.ups.com) .Now the parcel delivery companies offer a choice of multiple speeds of delivery that vary in direct proportion to the cost of delivery. The higher the speed of delivery, higher is the transportation cost. Parcel companies advertise in advance about the exact timings at which time bound parcels can be picked up so that they go into the sorting and delivery mechanis m of the company at the earliest possible. A parcel company has multiple parcel management, collection and distribution hubs that are equipped with high speed conveyors and mechanised sorting machines. In areas, where volumes of parcel are low, manual sorting and distribution is practised. The delivery and collection channels emanating from a hub are called the spokes. A large parcel delivery company has multiple hubs and spokes. To integrate land and air operations parcel management companies have established ‘air hubs’ that serve as the air ‘spokes’ of the companies. This integration of air and land in a parcel delivery operation is also called a multi-mode activity. The hub and spoke system serves to cut down on needless road and air journeys and optimisation of operations thus saving a lot of overheads for companies. Due to pressing costs

How advertising affect children obesity Essay Example for Free

How advertising affect children obesity Essay The impact of food advertisement on children’s health and eating behavior is a crucial interest, because of the rapid increase of obesity in children noticed in England, United States and many countries around the world (Reilly J et al, 1999). In addition to that, according to the international obesity task force report that nearly 20% of children (school-age) in Europe are suffering from obesity, Obesity overweight are defined as having an extensive fat accumulation and according to the world health organization obesity is defined also as body mass index greater than or equal to 25 and 30 kgm, in other words overweight and obese happen when calories intake is greater than the number of calories burned during activity and basic metabolic processes. This essay will examine the association between advertising and children obesity with highlighting the effect of the epidemic in the following way the first part will examine the influence of advertising on children in different aspects, and setting out recent data on the association between advertising and children obesity, the second part covers the risk of obesity in term of physical and mental health than the third part examine the different environment where the children’s are targeted and the last part include a recommendation and strategies for an effective prevention and management for the epidemic. A wide range of researches show that food advertising directed for children affect their food choice (Robinson, 2007) and children’s exposure to advertising has increased dramatically over the past years (Ekstrom, 2007). While marketing activities are more used to target tweens and teens, a considerable amount is spent every year by companies to advertise their unhealthy food, the major part was on TV advertisement, for example UK has spent 743 million on food and drinks advertising in 2003 and some data show that this number is increasing (ofcom, 2004). Television is still the most used for children’s aged between 2-13 years old and the advertisements display are still powerfully influencing (Story , 2004) in the way that 2 to 11 years old TV viewers are exposed to about 5500 food publicity yearly in the United States, in other words, 11. 5 minutes per day (Desrochers, 2008), a fact that challenge parents’ roles. According to the U. S. Department of Health and Human Services, it has been argued that advertising for really healthy foods like vegetables and fruits, known as â€Å"Go† products in the USA, are absolutely invisible. As expected most of foods advertised are considerably unhealthy which is high in sugar, salt and fat and low in essential mineral and vitamins. Although an empirical study shows that food advertised on TV conduct to a bad food choices (Taveras et al, 2006) and that proven overweight and obese children have a high recalling rates of the food advertised than children with normal weight (Halford, 2008). Many of advertisers claim that in order to improve the effect of advertising appeals for children like the case of celebrities and cartoons characters are substantial to get children’s view of products advertised. An analysis presenting a virtually version of advertising which one with and one without a celebrity character, demonstrates that products presented with popular character attract more children’s (Atkin Block, 1983; Ross et al, 1984). In addition, a study analysing parents and children in supermarket shows that children were influenced by premium offers (Atkin, 1978), an effective way of business marketing. Furthermore many substantial research demonstrates a relation between the duration of TV viewing and classes of obesity and overweight for children and adolescents (Anderson, Crespo, Bartlett, Cheskin, Pratt, 1998). However, a divided studies ignore any association between viewing TV to obesity (Kaur, Choi, Mayo, and Harris, 2003) leaded to prospective studies which was resulting after three year following that children’s or adolescent who watched TV more than two hours a day were twice probably occur overweight during the process of the study (Francis, Lee, Birch, 2003; Proctor et al. , 2003). These evidences confirm that excessive TV viewing leads to gain weight also it can affect on food choice and eating behavior. Overall, obesity rate in the U.S and many other European countries has risen to a worrying rate, many questions persist about the nature and the consequences of this epidemic. Children obesity may not result in known clinical indication until later in life, the physical and emotional effect coordinate often in children lives. A wide body of research showed that obese children and youth are stigmatized producing an opposite emotional consequences, for example low self-esteem, negative body image and depressive feelings (Schwartz and Puhl, 2003; Strauss and Pollack, 2003). However, the results of the studies on the emotional side of obese children are complex to summarize due to the variation of the study subjects including the differences between studies for example (age, gender, status, and obesity level) in spit of, many general statements can be made (Strauss and Pollack, 2003). In term of health Obesity is related with many chronic diseases and it increase risk of diabetes, cancer, cardio vascular problems and a lower life expectancy (James W, Jackson-Leach R, Mhurchu C, 2004). It has been found that obesity could be defined as disorders that affect multiple organ system. These disorders contain hypertension, dyslipidemia, glucose intolerance, impaired balance and orthopedic problems and some of this symptoms cause clinical condition in obese children and some do not (Dietz et al, 2003), a statistic in 2000 shows that 400,000 deaths were ascribe to unhealthy diet and physical inactivity in United States (Mokdad et al, 2004), whereas in 1990 it was estimated by 300,000 due to the same reasons it has been seen an increase of one-third (Mcginnis, 1993). In other words these factors represent the second major cause of death in America and its predicted to surpass tobacco as the first cause of deaths in the future (Mokdad et al, 2004). In addition, it has been argued that obesity involves immediate and long-term consequences (Finkelstein et al. , 2004). The United States spent about 98 to 129 billion on medical expenditures yearly financed by Medicaid and Medicare. Thus, this statement introduces obesity in view of a major aspect of health-care costs (Mokdad et al, 2004). In other hand, research psychologists have made a comprehensive limitation of youth children’s comprehension of advertised messages where there is many areas to investigate in, most researches on advertising to children include studies of television, however, in the interactive media field, advertising and entertainment have made a new unique way, for example advertising on children’s websites where it include games, cartoons, puzzles and activities that promote for the product related called â€Å"branded environments†; a key point of marketing in the new media environment that explain advertising strategies have become more obtrusive. Children are not targeted only in the home, as advertisers and sellers have found a new area in way all children can be reached which is the school classroom, a unique environment and due to the serious economic challenges that schools face, advertiser are progressively offering resources and founds in order to access to school children as audience for their products and commercials messages (of com, 2004) The issue of commercialization in school environment has already attracted some public attention and many citizen have already formed groups in different location. Therefore, effectively, they have declined the forms of commercialization in the educational environment with showing so far the impact of these practices on children’s. (of com, 2004) A variety of studies in the last decade have investigated the several effects of advertising, physical and mentally and increasing attention of the implication on children’s health, it is time now to think about how to reduce children obesity. As It have been mentioned early that there is a strong relation between TV viewing and child obesity, in a linked study, more than 60% of obese children could be related to excess TV viewing time (Gortmaker et al, 1990), The total pressure of ads on children’s diet is probably to be growing. In 2000 more than 75% of the commercialization budget for food and drink in Europe were used on TV advertising; it seems to be an effective measure to limit the exposure of children to ads (Lobstein, 2005). Therefore, a recent research demonstrated that a ban of fast food advertising on TV would decline the rate of overweight children aged 3 to 11 year in USA by 18% (Chou et al, 2008). Then, reducing ads of energy-dense foods on TV seems to have an even greater effect, whereas a recent study claims that if food commercial on TV were banned it will result on significant reductions of children obesity (Saffer H, Chaloupka F, 2000). It might be true that marketing budgets could be reduced but instead of that advertisers and promoters used to transfer the same message by different media, for example, the internet which is the new media environment â€Å"advergaming† (Powell L, Szczypka G, Chaloupka F, 2007). For example, in the UK, 13% of total amount spent on food, drinks and fast food advertising was by Internet (European heart network, 2005). Overall, limiting or banding the advertising of high-calories foods are urgently needed and it appears to be an important element that lead to make healthier diets for children’s. Comprehensive studies should be provided in order to combat children obesity addressing to all the causes of obesity, including strategies to motivate children to be more physically active. In some countries such as the UK, Germany and Spain are trying to restrict the activities of advertising industry, for example, a responsible self-regulation and by demanding them to present social marketing technique to advertise healthier food. Other countries’ governments are focusing on limiting food ads in schools like the case of Finland, where some countries have already banned food ads to children on TV (European heart network, 2005). While there are many challenges for the national policies in obesity prevention and the key player are governments, international organizations, private and non-governmental organizations, each country need to drive policy changes by their governments and its important to know that while health services takes usually a large part of national budget (European heart network, 2005). A change at many levels and in different environments are significantly required, for example in the home environment as improving the nutrition quality of family dinners with encouraging children to be more active in term physically as well as increasing the time that they spent outside playing can make a change. (Jeffrey et al, 2005) also the school environment is really important and the role of school in introducing an active lifestyle module in which children learns about the benefits of the healthier life style and physical activity for life. In the national level such as organizations and policy changes, a comprehensive modification is needed in the way to progress towards reducing of obesity through policy and system changes, for example encouraging children to go school by walking or by bike, increase the number of industry who product and advertise a healthy balanced product, improve the access of fruits and vegetables for a low-income population (obesity is related also with poverty) and increase the ability to afford healthy food at schools, supermarkets and farmers markets. The efforts have already begun around the world and the unique and ultimate solutions are still far, (Jeffrey P. et al, 2005). the aim of obesity prevention programmes is to limit or stop the increase of obesity and reduce the new cases of this epidemic in a population, from a scientific viewpoint the most effective way to use in evaluating obesity prevention programmes are the change in the average of the body mass index or succession in obesity rate. However in practical terms the incidence is rarely happened the rates of the prevalence of obesity is hard to decline in the short term cause firstly  losing weight is not that easy and it cant be expected that large number of obese peoples sick to lose weight just to cease to not be classified as obese, secondly the social environment and social behavioural are reflected on the population weight , at present many countries have strategies an policy to deal with the problem of obesity and some countries still need to tackle obesity effectively such as Australia, Canada and United Kingdom. However Singapore is one of the country that has achieved a degree of success through a coordinated system of healthy life covering all the different groups in the population for example preschool children, schoolchildren, young and adult peoples and recent result of the fit programmes are promising and declining rates of obesity has been noticed among primary and secondary school. In conclusion there is an important growth of children obesity in European countries and many countries around the world and after the examination of the different aspects of obesity and the association between food advertising and obesity levels some research has been demonstrating that the exposure to TV ads or network games could increase the chances of obesity and it might result in many consequence in term of physical and mental health, physical activity and healthy diet seems to be important to prevent the epidemic but a necessary significant study must set in place to fight the increase and seriously measures should be taken as a matter of urgency.

Terrorist Attack on American Soil Essay -- September 11, Al Qaeda Terr

September 11, 2001 was by far the worst terrorist attack on American soil. Many viewers witnessed the catastrophic events live on national television. As the smoke and dust settled in New York, Washington, and Pennsylvania, Americans were left to ponder what the attacks meant for the nation. Following the September 11 attacks, President George W. Bush addressed Congress and the nation on October 7, 2001, announcing, "On my orders, the United States military has begun strikes against al Qaeda terrorist training camps and military installations of the Taliban regime in Afghanistan" (The White House, 2001). It was at that moment that the military of the United States of America was ready to extend their capabilities to prevent and conquer hostility both on home soil and abroad. Each soldier is sworn into oath when the decision is made to enlist in the military, they vow to defend our country and to fight for our freedom. As a result of the September 11th attacks on our nation, soldiers in the United States (U.S.) military were subjected to take on the oath that they vowed and to fight multiple wars that required longer deployments and quicker redeployment times. While the actions of wartime are essential to maintain the high levels of security for our nation, the unconstructive, stressful, and demanding distress of longer deployments may very well be overshadowing the benefits by annihilating the personal lives of U.S. Army soldiers. For some soldiers in the U.S. Army, the distress of combat can be overpowering and detrimental on them physically and psychologically, leading them to turn to alcohol as a coping mechanism. Alcoholism Defined Alcoholism is known as a disease, syndrome, sign, or symptom among an individual who consume... ... the journey of this debilitating disorder. Soldiers who are fortunate to take advantage of treatment methods should succumb to their miraculous power by utilizing them to overcome daily and life altering stressors that may cross their path in life. Undoubtedly, research studies will be an ongoing process to determine the culprits that lead to alcohol abuse and to assist in decreasing the rates. It is clear that alcoholism will be an ongoing issue among society. The reality of alcoholism is that people will do whatever it takes to psychologically cope, not realizing the damaging affect that it may have on their life. I am in high hopes that the future will have improved treatments and that the United States Army will continue to provide support to those who have fallen to victim to alcoholism due to their experience during military conflicts on the battlefield.

McDonald S Thesis

For example, Mange Nasal Food Corporation launched its new available products that truly its the Pinot palate, called â€Å"Mange Nasal Halo Halo†; pinot-Kananga, creamy scrap, compared to its former desserts, which is now being loved by many of their customers. The company launched this product as a latest counterpart for those new products being produced by its rival companies like Chocking, which recently launched their new varieties of foods.However, the basis of winning Filipino loyalty is not just lies upon the taste of the food, but more so, upon how the company values the importance of time to their customers, their status, financial capacity, and establishing a pleasant relationship with hem. In this age of commercialism, in an age where societies are depending upon the businesses of both small and big capitalists, food industry occupies the fundamental and the dominating place in the market since its nature responds to the most basic and vital need of the people â₠¬â€œ food.Everywhere, every corner of the streets in our nation, there are presence of food and beverage establishments; establishments that played a role of great importance in the midst of an active society. In this age, where people are so engrossed by their jobs or anything that exhaust their mind, fast-food chain r mobile food services play an important aspect in order for them to manage stress by experiencing an excellent dining phenomenon. Their goal is to provide the consumers with full satisfaction, starting from the time they enter into the store until they leave, according to the need of their satisfaction.Mange Nasal was first established in the town of San Bernardino, California in 1940. Americans widely embraced their products until some branches were also established in different parts of the world. In 1981, a Filipino businessman named George Yen brought the name of McDonald's to the Philippines, and founded the first branch in Moray, Manila. Filipinos loved those va rieties of products offered by the company, until branches were also launched in the Visas and Mindanao region.McDonald's also established their own charitable institution and received its first award in 1 996 for being one of the most profitable franchise in Asia. Today, the company continues in serving the Filipino people, launching a total Of 460 branches nationwide. But the competition in the market is becoming more intense. Before McDonald's established in the Philippines, those growing companies such as Jollied, KEF, Tropical Hut and Man's Restaurant are beginning to gain foothold upon the heart of the Filipino.Everyone is promising full customer satisfaction; everyone is launching their own variety of food that will surely captivate the common taste. Aside from this, new food companies begin to emerge offering some kind of foreign taste that will also suit the wants of the Filipino, such as Chocking. How then McDonald's handle this the kind of fierce competition among food in dustries? How they will secure the loyalty of their customers from their rivals? On the other hand, what are those indications hat these customers are not loosing their loyalty to their company?This paper will discuss the current state of the McDonald's company on their buyers' point of view. By conducting interviews and gathering available documents, the researchers of this paper presented sufficient information according to what has been required in the topic. Statement of the Problem Filipinos are well-known food lovers in the world. In fact, they have light meal times called â€Å"Marianne time†, a snack break-time different from those three meals being taken each day. These snacks or â€Å"Marianne† have usually taken teens lunch and dinner, or even before bedtime and during â€Å"siesta† at the middle of the night.Today, going to fast-food chains is becoming part of Filipinos fundamental â€Å"wants†, not just because of its mouth-watering foods and delightful toppings, but because of its affordability compared with those native delicacies. Their recipes are first widely recognized since the coming of foreign food varieties in the country. Their producers are hardly competing in the market, and among them, McDonald's is building up a sphere of great popularity in an outstanding speed, becoming people's utterance more than TTS local petty counterparts, and establishing loyalty among its customers.The aim of this paper is to define those indicators proving that some fast-food goers are now shifting their loyalty towards this American founded food company. These indicators are based upon interviews conducted both among store personnel and customers. In order to establish this aim, the researchers divided this topic into six sub-issues; a. Define the class of people who often eat McDonald's products. B. Discover the marketing plan of the company in order to win the taste of its current buyers. C. Discover the uniqueness of McDonal d's products compared to other fast-food sellers. D.Learn how the company maintains the loyalty of its customers. E. Know if the company has any other plans or strategy in order to secure customer loyalty from the future changes of competition in the market and switching taste of Filipino people. Significance of the Study Since McDonald's is one of the fastest growing fast-food chain in the country, with 400 branches already established nationwide, earning a large number Of customers ranging from the common class of people up to some rich local ND foreign food lovers, this paper will provide the readers with information on how the company acquire and maintain loyalty among its customers.Readers should not expect any negative issues about the company's products, but rather we will discuss the bright side in terms of its market for the benefit of those who want to engage in the same food business. Other sectors that can benefit from this paper include the following; A. Society The soc iety will know how McDonald's helps them to satisfy their hunger and financial capacity despite of their wants to taste delightful products at an affordable price.This paper will also provide them some significant information about the quality of products McDonald's are offering to them, including total satisfaction it had promised to their customers. B. Students of Entrepreneurial and Marketing Management Discussing the marketing plan and strategy of the company would be a great help for students taking up Entrepreneurial and Marketing Management since their effectiveness was already proven in the market.Since the company offers insufficient details about their plan and sales rate through the internet, he researchers of this paper exert all their effort to acquire some basic information through interviews conducted among the company's personnel and costumers so that the students will be informed about the secrets behind the product's success despite the fact that it was just recent ly established compared to its counterparts. C.Small Fast-food Business Owners In the midst of intense competition in the market, particularly among food industries, this paper will help those small fast-food business owners to go along with those successful food businesses in winning the publics taste. They can acquire the ideas being presented in this paper, or at least add them with their unique ideas so that they may leave any peculiar mark upon those people who bought their product.The basic marketing strategy of McDonald's was proven to be effective, therefore adding any peculiar ideas to this strategy or some sort of ingredients to the product itself may help them to secure customers loyalty from the future changes in the market or from the constantly changing tastes of the people. D. Aspiring Business Beginners This paper will help not only those who want to be engaged in the food equines, but also those who are thinking a kind of business that will surely win the favor of t he mass.People nowadays are becoming more practical in terms of financial matters without dropping their desire to at least experience some sort of luxury. Therefore, this paper will provide them such a business idea that will suit to the basic needs and wants of the common people at a very affordable price. Scope and Limitations This paper aims to show those indications of customer loyalty towards their favorite fast-food hangout despite the fierce competition among food industries.Since the topic focused on the relationship between the McDonald's Company and its customers, it is very important to present some documents concerning the company's sales and the customers' point of view toward the products, based upon those information available through business periodicals, internet sources, and the target sales board being presented in a certain McDonald's branch. Because of this, the researchers sought the help of some employees in order to present important details in relation to t he topic, because they believe that reaching the target sales of a retain branch indicates a positive response from its loyal customers.

Organizational Culture of Google Essay

Introduction Sergey Brin and Larry Page who were PhD Students at Stanford University met in 1996 and they came up with the idea of starting a search engine that they named BackRub. However on 14th September 1997, the two students renamed this search engine to Google and in the year 1998 this organization was launched officially. The term Google was derived from the word googol which refers to digit one (1) followed by hundredth (100) zeros. Studies show that, Google receives millions of users on daily basis and it is estimated that this organization is worth billions of US dollars. In addition to this, Google has proven to be among the leading organizations with diverse cultures and has been named as the best performing organization that ingrates Culture and Diversity in Decision Making process. Some of the Awards that have been given to Google include: Hispanic Bar Association of Orange County, Organizational Excellence Award, and Diversity in IT Award, UK IT Industry Award, and National Association of the Deaf Accessibility Award among many other Awards. Google’s Culture The bottom line of Google’s success across the globe stems from the culture that has been developed by the key stakeholders in the organization. It is indeed quite evident that, Google has grown considerably since 1998 when the company was officially launched and currently, its employees are more than 200, and come from all parts of the globe. I will examine Google’s culture of ethical standards and behavior as well as observable organizational policies in the Company. Although Googlers share common goals and visions for the company, Google hail from all walks of life and speak dozens of languages, reflecting the global audience that Google serve. And when not at work, Googlers pursue interests ranging from cycling to beekeeping, from frisbee to foxtrot. The culture of ethical standards and behavior in Google Typically, employees of Google Company are smart people and coming from various parts of the globe, they speak different languages and their cultures vary. As a matter of fact, these employees are expected to serve all customers without any favor or discrimination, thus â€Å"Don’t be evil† is key to Google’s stakeholders, members of staff and all employees working for Google Company. This statement is very vital to Google Company and it is expected that, everyone working in the Company as well as other members of staff should respect one another and above all honor those laws and guiding principles that have been established in the organization especially when it comes to the entire process of decision making (Weber, 2008). In addition to that, clients’ information is vital in the Company and the company expects every employee and other members of staff to ensure that customers’ information and data is given adequate protection from unauthorized access. The company expects that, all its employees maintain high levels of integrity at all time and any employee or staff member who is found to have jeopardized his work by exposing clients information and data to unauthorized access is held liable for all the damages caused will be forced to pay for the ultimate price of his negligence of duty (Schermerhorn, 2012). If there was ever a decline in the web searching service, Google will have to adapt to the new demand. This is why it important for them to strive to hire the smartest and the brightest within the field. Google has the employees to adapt to a decline in the web searching service, the employees that they currently have and will be able to hire will be able to adapt to any other business that Google wants to become during this decline.(Bulygo, 2013) Furthermore, protection of Google’s assets is very important to all employees and staff members of this company. It is quite evident that, Google is rich in intellectual data, communication facilities, employee data, clients’ information, and Company equipment among other assets from in all parts of the globe (Flamholtz & Randle, 2011). The company expects all employees, and other people who access these assets to protect them from any  access by other people with ill motives. This goes hand in hand with the working environment of Google Company and studies shows that, Google ensures that all employees work in a violence free environment and this has enabled employees of Google Company to be very productive at all time. This goes hand in hand with the issue of drug and substance abuse and in this respect; the company does not allow her employees, staff members to use or to promote drug and substance abuse. How I determined that Google has shown the culture of ethical standards and behavior Google Company has adopted the culture of ethical standards and behavior. To Frost, this culture is entrepreneurial, dynamic, and innovative and above all it makes employees to be creative in their places of work (Frost, 2009). It is quite evident that, employees and managers of Google Company embrace risk-taking and innovation, thus they work hard in order to ensure that Google Company is on the leading edge as compared to other organizations or companies from all over the world. Indeed, employees and members of staff of Google Company are unified by their commitment towards implementing what they have or what they know. In addition to that, Google Company aims at leading other companies or organizations in the industry, thus to achieve this, it encourages freedom and individual initiative among her employees and staff members. Factors that caused Google to embody the culture of ethical standards and When Google was officially launched in 1998 as a search engine many people took advantage of various types of information that were being sold by the company. As the company grew and spread all over the world cases of misuse of the available data and information were reported from various parts of the globe. This threatened Google’s performance in the industry and the company came up with various codes of ethics and standards that were meant to guide staff members and users of Google’s information. Secondly, Google being the leading and the best performing organization all over the world needed come up with the culture of ethical standards and behavior. The main reason behind this is that for any organization or company to be successful then all its employees and members of staff should be guided by well established ethics (Schein, 2010). Type of leader that suits Google Company In my opinion, I believe that the ideal leader for this company is the one who has the ability to cultivate Google’s presence continuously. In addition to this, the leader should be customized to the type of business in order for him to deliver the impeccable customer service demanded customers and also to ensure that the company produces amazing results. This individual should lead by example and lead all employees towards the attainment of the company`s mission and vision. He should be approachable, open minded and very knowledgeable. Conclusion In an event of a decline in the demand of goods and services of Google Company, it will be a prudent for the company to adjust its culture to match the trend. In my view, I believe Google Company has been adjusting its culture in a number of ways in to make the most of prevailing conditions. It is quite evident that all employees and stakeholders of Google Company are committed to service delivery and one of the adjustments to be made by the Company is to create fun times between employees and clients. This will allow employees of the company to share their amazing experiences and services with their clients and this will increase the demand of goods and services of the company by these clients or customers. References Flamholtz, E., & Randle, Y. (2011). Corporate Culture: The Ultimate Strategic Asset. Palo Alto: Stanford University Press. Frost, P. J. (2009). Organizational culture. Beverly Hills u.a: Sage Publ Schein, E. H. (2010). Organizational culture and leadership. San Francisco: Jossey-Bass Schermerhorn, J. R. (2012). Organizational behavior (12th ed.). Danvers, MA: John Wiley & Sons, Inc. ` Weber, S. (2008). Organizational behavior – Google corporate culture in perspective. München: GRIN Verlag GmbH. Bulygo, Z(2013, Feb 11) Insidw google’ culture of success and employee happiness.[Web Log Post]. Rettirved from http://blog.kissmetrics. com/google-culture-of-success/